HEAD COACH & FOUNDER

Hi, I’m Eric.

As a professional athlete and performance coach, I’m here to help you unlock your full potential, whether you're chasing a pro career or just starting out.

At APP, we focus on individualized coaching, regular testing, and long-term development - so your training always moves with purpose.

I’ve competed as a LB at the highest level of American football in Europe and continue to grow both on the field and as a coach. Over the years, I’ve worked with elite athletes across multiple sports, helping them build strength, stay healthy, and perform at their best.

Coaching is never one-size-fits-all - and I’m constantly evolving to make sure you get the support you need.

Let’s raise the standard.

SPORTS THERAPIST & ASPIRING PHYSIOTHERAPIST

Hi, I’m Konrad.
While currently educating myself in Physiotherapy I am assisting APP with the Swedish Luge National Team.

With my experience as a practicing sports therapist and active athlete myself , I am aiming to support both young and veteran athletes on their way to greater performance and faster rehab.

I’m proud to be a part of the APP team!